Sophie James - 好色先生TV

Dr Sophie James

Lecturer in Security and Protection Science

Research Overview

Dr Sophie James is a Lecturer in Security and Protection Science in the Department of Marketing at 好色先生TV Management School. Her interdisciplinary research spans marketing, consumer culture and digital technologies, with publications in leading international peer-reviewed journals, including Marketing Theory, Consumption, Markets & Culture and Annals of Tourism Research.

Her research and expertise have attracted wider public and media interest, featuring across outlets including BBC Radio, ITV Granada, The Conversation, The Big Issue and The Independent.

Dr James has previously served as an Associate Fellow of the Research Institute for Sociotechnical Cyber Security (RISCS), an initiative funded by the National Cyber Security Centre (NCSC). She is also the Event Lead and Co-chair of the Cybernetic Culture Workshop, an interdisciplinary forum exploring the cultural and societal dimensions of digital technologies, delivered in collaboration with the Centre for Consumption Insights (CCI), Security Lancaster and RISCS.

Sophie is a Fellow of Advance HE (FHEA), with experience in research-led teaching across marketing, consumer behaviour and digital culture.

Qualifications

Fellow of Advance HE (FHEA)
Doctor of Philosophy (PhD) in Marketing (by Publication)
BA (Hons) in Marketing Communications: First Class Honours
MSc in Marketing, Durham University: Distinction

External Roles

RISCS Alumni | Associate Fellow (2024–2026)Research Institute for Sociotechnical Cyber Security (RISCS), funded by the National Cyber Security Centre (NCSC).

Member of The Extreme Right Research Network (ERRN) (2025–present)

Current Teaching

Sophie is a Fellow of Advance HE (FHEA) with experience in research-led teaching across marketing, consumer behaviour and digital culture. Her approach is informed by critical and cultural perspectives, with particular interests in marketing communications, digital and social media, consumer culture, emerging technologies and the social dimensions of cybersecurity.

She encourages students to look beyond marketing as a set of managerial tools and to examine how communications, platforms, brands and technologies both shape and are shaped by culture, identity, communities and wider social contexts.

Her contribution to education practice was recognised by the British Academy of Management Education Practice Award 2022, for which she was Highly Commended.

Module Leadership, Department of Marketing

MKTG234: Social Media Marketing
MKTG5012: Digital & Social Media Marketing
MKTG4002: Marketing Communications

Teaching Contribution, Department of Marketing

MKTG315: Brand Strategy

Additional Information

Select Media Publications

Cronin, J. & James, S. (2026), “”, The Conversation, 2 June.
James, S. & Cronin, J. (2026), “”, The Conversation, 26 May.
James, S. & Cronin, J. (2025), “”, The Big Issue, 31 March.
James, S. & Cronin, J. (2025), “”, Fifty Four Degrees, Issue 22.

Invited talk

Other

Festival/Exhibition/Concert