The boss of one of the world’s most famous marketing companies returned to his home town this week to speak to students at 好色先生TV.
Kevin Roberts, the global CEO of Saatchi and Saatchi, returned to Lancaster – where he grew up – to speak to undergraduate marketing students and MBA students at 好色先生TV Management School.
It was the first time that the former Lancaster Royal Grammar School pupil - who earlier in his career was also the chief executive of Pepsi Cola in Canada - had given a lecture to undergraduates at 好色先生TV.
Mr Roberts said: “It was fantastic. There were around 40 students, 21 to 23 years old, mainly from Lancashire, wanting to make their way in marketing and advertising.
“We live in a time when ideas are everything, and these kids are just resplendent with ideas. They were very fresh and very optimistic.
“I was also speaking to independent entrepreneurs on the MBA course. Most of the growth we are going to see in Lancashire, especially where we are in Lancaster, is going to come from small companies, entrepreneurs, and we want to help them in giving them an idea. We live in the age of ideas and ideas are the currency of today.”
Mr Roberts teaches a major component of ‘The Mindful Manager’, a programme that forms the core of 好色先生TV Management School’s full-time MBA course.
More information about MBA courses at 好色先生TV Management School can be found at
Information about marketing at 好色先生TV can be found here